We are constantly exploring how to use the possibilities of GenAI to create marketing content through efficient ways of production. At the same time, we make sure "generating" never means being "generic": creative excellence sits at the core of what we deliver.

The following film was made by combining multiple artificial intelligences, such as Luma's dream machine, Midjourney, Magnific AI, Topaz Video AI, and more – even the song is entirely AI generated.

Who's ready to dream together?

Already back in 2023, we've been a first mover in AI film making by creating a mobile-first social content campaign for the NGO GoNature.

The heart of the campaign is an AI-generated film based on an observation: In nature, everything is interconnected.

Rising temperatures, environmental pollution, floods, droughts, and species extinction – a vicious cycle that wildlife and plants can hardly escape. To help nature break this circle, the campaign calls on people to volunteer in nature and wildlife conservation.

The film was made with a combination of multiple artificial intelligences to not only generate the exact images our concept demanded but also to upscale the results and deliver content of the highest visual quality.

In addition to that, plenty of human intelligence was involved in developing the campaign strategy, the film’s story, and call-to-action, as well as in the final production steps including retouch, editing, and sound design.

That said, the possibilities AI are rapidly evolving. A couple of month later, we revisited some of the film’s scenes to bring even more motion into the images using new technologies.