Core AI
AI Content Creation
Imagine impossible possibilities
We are pioneers in creating marketing content with the help of GenAI. However, "generating" never means being "generic." Efficiency and effectiveness are equally important to us.
Before anything is handed over to AI, we invest significant effort into ideation. What’s the story we want to tell, and how is it unique to your brand?
At the same time, we aim to create content that is unseen and untold. We love using AI to craft content that would otherwise be impossible – or incredibly difficult – to produce. Take the scene with the sheep and the wolf you see above: sure, we could have filmed that traditionally, but one of the protagonists might not have survived the production…
The following film provides a good example of how we use AI to enhance imagination. (By the way: even the song is made with the help of AI.)
Eye-catching,
cost-saving
To our clients, AI image creation comes with the possibility of more cost-effective, leaner production methods. They can create humorous, unseen images with the power to stop people from scrolling over their ads, or images that take place at the most impossible locations. Whatever is needed, we make it possible with AI.
Character consistency
We often hear questions such as: Is it possible to have the same character appear in several campaign motifs, or will they all look different?
Quick answer: Yes, that's very possible – we've even created an entire AI-generated influencer with a distinctive, recognizable style. Next, we put her a great number of entirely different settings. And not just settings – we also wanted to see how our character's consistency would hold up with different camera models, illustrations, and even X-rays.
See the results in the video above. (By the way, the music is AI-generated as well.)
Break the
circle
Already back in 2023, we've been a first mover in AI film making by creating a mobile-first social content campaign for the NGO GoNature.
The heart of the campaign is an AI-generated film based on an observation: In nature, everything is interconnected.
Rising temperatures, environmental pollution, floods, droughts, and species extinction – a vicious cycle that wildlife and plants can hardly escape. To help nature break this circle, the campaign calls on people to volunteer in nature and wildlife conservation.
What’s your
core need?
We are the partners for any brand that wants to stand out, and any CMO looking for new ways of working together. If that sounds like you, you might want to shoot us a message.