Pazza Pasta
Creating a new brand
The Pasta that beats inflation
While German consumers faced a historic increase in prices and even the iconic „Döner“ reached a price point of 7 Euros, we were asked to develop the brand identity and the launch campaign for a pasta delivery service with a revolutionary concept:
Pasta. Delivered to your home. For only 4€.
Establishing a new brand
To establish the new brand, we…
…created the name “Pazza Pasta” (Pazza = Italian for crazy, hinting at the crazy price).
…developed the entire corporate identity, including tonality, brand personality, strategy, and brand design.
…generated all menu assets with the help of artificial intelligence.
…helped to set up the brand’s initial Instagram presence.
…produced an out-of-home and social media campaign for the brand launch.
Serving fresh
AI images
To define the food style of Pasta Pazza, we used a combination of multiple artificial intelligences. Staying incredibly close to the original recipes, we generated the entire Pasta Pazza menu, resulting in over 40 unique assets from main dishes to sides, sauces, and desserts.
What’s your core need?
We are the partners for any brand that wants to stand out, and any CMO looking for new ways of working together. If that sounds like you, you might want to shoot us a message.