Bikeleasing
Brand Campaign
A Bike2B
Campaign
The company car is still the gold standard in corporate leasing.
But there’s a greener, more cost-friendly alternative.
For Bikeleasing.de, we invented a B2B campaign that is nudging businesses to change lanes – with a tagline that needs little more than a single space between two words:
The German word “Firmenwagen” (“company car”) becomes the slogan “Firmen wagen…”, turning the meaning into “companies dare to...”
Moving
forward
boldly
But we did more than just invent a new slogan:
We gave the entire brand a visual refresh, presenting it with bold typography and clear color codes that emphasized the campaign’s powerful messaging.
Just like a wheel – 360°
Over 200 assets rolled out across every channel:
Moving content, social media ads, digital out-of-home, VoD, podcasts, GDN, print, trade shows, posters, and more.
The campaign was highly social media and performance led, racking up 82,493,578 contacts in just the first two months.
What’s your
core need?
We are the partners for any brand that wants to stand out, and any CMO looking for new ways of working together. If that sounds like you, you might want to shoot us a message.