Bike2Future
Launch Campaign
The cycling in recycling
Bike2Future is more than just “used bikes.”
They deliver the quality and reliability of a brand-new ride at a price that’s hard to beat.
It’s an offer that’s tough to turn down, stacking up strong arguments against two main competitors:
Brand-new bikes that can’t compete on price. And online classifieds that often lack trust and rarely match new-bike quality.
To capture that sweet spot, we kicked off a campaign for Bike2Future, led by a new brand claim: “So neu hast du gebraucht.“
Targeted messaging and visuals
Alongside the new brand claim, we developed a photo style that not only showcases the products but also connects with a social-media–savvy audience, teaming up with content creators as our photo talent.
From audiences focused on sustainability to those who are price-conscious, from young urban commuters to dedicated mountain-bike riders and bike nerds obsessed with high-tech racing cycles: We crafted messages carefully tailored to each group’s individual interests.
Dynamic campaign design
Inspired by the brand name’s iconic “2”, we turned the number into a signature design element.
Matching the photography’s color codes, it became a flexible eye-catcher that adds a vibrant pop to the brand.
What’s your
core need?
We are the partners for any brand that wants to stand out, and any CMO looking for new ways of working together. If that sounds like you, you might want to shoot us a message.