GoNature
AI Film Making
Break the circle
We used artificial intelligence to create a mobile-first social content campaign for the NGO GoNature.
The heart of the campaign is an AI-generated film based on an observation: In nature, everything is interconnected.
Rising temperatures, environmental pollution, floods, droughts, and species extinction – a vicious cycle that wildlife and plants can hardly escape. To help nature break this circle, the campaign calls on people to volunteer in nature and wildlife conservation.
Constant AI-volution
The film was made with a combination of multiple artificial intelligences to not only generate the exact images our concept demanded but also to upscale the results and deliver content of the highest visual quality.
In addition to that, plenty of human intelligence was involved in developing the campaign strategy, the film’s story, and call-to-action, as well as in the final production steps including retouch, editing, and sound design.
That said, the possibilities AI are rapidly evolving. A couple of month later, we revisited some of the film’s scenes to bring even more motion into the images using new technologies.
“Not long ago, a film like this would have only been possible with a large budget and immense technical effort. Thanks to AI, we can now offer our clients not only creative excellence but also an efficient and effective implementation.”
Kerstin Hagg
Core BLN Co-Founder
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