The energy transition is one of the great challenges of our time, and companies worldwide are looking for solutions to make the shift. At the same time, the challenge is too big for one to solve alone.
Therefore, global player WAGO launched a B2B campaign encouraging other companies to collaborate on joint projects for the energy transition. WAGO's offer: key technologies used in wind power and photovoltaic systems, in battery production, as well as in smart waste management systems.
The campaign film shows success stories of WAGO projects from around the world. At the same time, the film not only depicts the current state but also celebrates the possibilities within smart partnerships.
To underline this, we went for a mixed-media approach, combining AI sequences with film, stills, and typography.
One of these AI sequences is the "wind seed": a wind turbine growing from the ground like a blade of grass.
"Let’s go for smart partnerships" serves as the campaign's call to action and as a direct address to the target audience: decision-makers in other companies identified as potential partners for new projects.
Accordingly, the campaign was primarily deployed on channels such as LinkedIn through smart targeting with a range of formats and varying messages.
We are the partners for any brand that wants to stand out, and any CMO looking for new ways of working together. If that sounds like you, you might want to shoot us a message.